Brand kit
Chip orange is
the only accent.
For press, partners, and kitchens who want Chip in the window. Mark, color, type, voice — that’s the kit.
Good vibes only. No bad chips.
Mark
Chip riding. Not a letter C.
Orange on cream, or white on orange. Clear space is the mark’s own height. Don’t stretch, outline, or recolor him.
The seal is Chip on the bike. Don’t crop the ride.
Do
Chip orange or white.
Don’t
Stretch, outline, or a second color.
Color
One orange. The rest is paper.
Tap Chip to copy. That’s the only number you need.
Type
Outfit for the shout. Jakarta for the work.
Two families. Never a third.
Outfit
3%. Like a swipe.
Plus Jakarta Sans
Kitchen keeps the plate. Drivers keep the tip. Chip takes 3% — on par with Visa, not with a 30% marketplace.
Voice
Short. Neighbor. Not a marketplace.
Chip, not “the platform.” Three percent, like a swipe. Who keeps what — then stop.
Do
Kitchen keeps the plate.Concrete. Who keeps what.
Don’t
A new way to order food.A line that could be anyone.
Do
3%. Like a swipe.The take, next to Visa.
Don’t
We only take 1%.Old number. We’re 3%.
Story: Why 3% · Movement · How it works
Kit
Save what you need.
Right-click or tap through. Overlay the mark in layout — don’t bake it into a photo.
